.NEARLY ONE BILLION folks are actually casting their enact India's general election. It is the largest democratic exercise in background-- as well as could likewise be actually one of the most expensive. Costs is actually anticipated to reach out to 1.35 trn rupees ($ 16bn), depending on to the Center for Media Studies (CMS), an Indian non-profit. That will be actually more than double the quantity invested in the previous election in 2019 as well as even go over the cash sprayed in The United States's presidential political election in 2020. Why do Indian political gatherings invest such substantial amounts?