.YOU MAY certainly not know it, however various typefaces evoke various feelings. Serif fonts, along with little strokes at the ends of characters, are often found in manuals and papers. They seem credible as well as reliable. Sans serif fonts, which appear, can easily seem modern-day and casual. Graphic uniformity provides visitors a feeling that they know where they stand it aids to create trust. In the case of The Economic expert, it specifies the shade for our journalism.